Privacy Policy

Ho Fung Shares Investment Ltd. (the "Company") takes your right to privacy seriously, and wants you to feel comfortable using this web site (the “Site”). This Personal Data Statement (the “Statement”) is to inform users and customers (the “User”) of this Site of its policies and practices with respect to the collection, use, retention, disclosure, transfer, security and access of personal data in accordance with the Personal Data (Privacy) Ordinance Cap. 486 ("Ordinance"). This privacy policy deals with personally-identifiable information or data (referred to as "Data" below) that may be collected by this Site. This policy does not apply to other entities that are not owned or controlled by the Company, nor does it apply to persons that are not employees or agents of the Company, or that are not under the Company’s control. Please take time to read this Site's Terms of Use.

1. Collection Of Data
   Please be aware that the User name and password you provide and any other information you enter may render you personally identifiable, and may possibly be displayed on this web site intentionally (depending on the way in which the site is configured) or unintentionally (subsequent to a successful act of intrusion by a third party). As on many web sites, the Company may also automatically receive general information that is contained in server log files, such as your IP address, and cookie information. Information about how advertising may be served on this site (if it is indeed the Company’s policy to display advertising) is set forth below.


2. Use Of Data
1. The User agrees that any personal Data with respect to the User or any other party which has been provided by the User to the Company may be disclosed and transferred to the following persons (whether in Hong Kong or abroad) who may hold, use, process, retain or transfer such Data for the purposes mentioned as follows:


1. Any agent, contractor, credit provider, financial institution or third party service provider, and their respective professional advisers;
2. Any of the Company's holding companies, their subsidiaries and any company in which the same has a direct or indirect interest or with which it is in joint venture or co-operation or their respective successors and assigns ("Group Companies");
3. Any actual or proposed assignee or transferee of the Company; and
4. Any other person under a duty of confidentiality to the Company.


2. The User acknowledges and agrees that his/her Data is provided to and retained by the Company for the following purposes and for other purposes as shall be agreed between the User and the Company or required by law from time to time:


1. The provision of any goods and/or services to the User;
2. The marketing of any goods and/or services to the User and the carrying out of market research;
3. The processing of any benefits arising out of or in connection with such goods and/or services.
4. The analysis, verification and/or checking of the User's credit, credit history and payment;
5. The ensuring of the User's on-going credit worthiness;
6. The performance of procedures for comparing Data with other information supplied by the User to the Company and/or any company within the Group Companies (for whatever purpose) including without limitation, procedures which may be undertaken for the purpose of taking adverse action against the User, whether such comparison is undertaken by manual or automated means;
7. The processing of any payment instructions, direct debit facilities and/or credit facilities requested by the User;
8. The determination of the amount of debt owed to or by the User and/or the processing and/or collection of amounts outstanding from the User and those providing security for the User's obligations;
9. The meeting of the requirements to make disclosures under the requirements of any law; and
10. Any other purposes relating to the above;


3. Cookies
   Like many web sites, this Site may set and use cookies to enhance your User experience -- to remember your personal settings, for instance. Advertisements may display on this Site and, if so, may set and access cookies on your computer; such cookies are subject to the privacy policy of the parties providing the advertisement. However, the parties providing the advertising do not have access to this Site's cookies. These parties usually use non-personally-identifiable or anonymous codes to obtain information about your visits to this Site.


4. Changes To This Privacy Policy
   Changes may be made to this policy from time to time. Substantial changes to this policy may be made at discretion by the Company through the posting of a prominent announcement on the Site.


5. NO GUARANTEES
   While this privacy policy states standards for maintenance of data, and while efforts will be made to meet the said standards, the Company is not in a position to guarantee compliance with these standards. There may be factors beyond the site editor's control that may result in disclosure of data. Consequently, the Company offers no warranties or representations as regards maintenance or non-disclosure of data.


6. Rights Of The User
   If the User does not wish the Company to use his/her Data for the promotion or marketing of other goods or services from the Company or other selected companies, please contact the Company via the contact details provided in section 7. Under and in accordance with the Ordinance, the User has the right to:
   
   1. Check whether the Company holds any Personal Data with respect to the User;
   2. Access such of the Personal Data which the Company holds with respect to the User;
   3. Require the Company to correct any Personal Data which is inaccurate; and
   4. Ascertain the Company's policies and practices (from time to time) in relation to the Data and to be informed of the kinds of the Data held by the Company.


7. Contact Information
   In accordance with the Ordinance, the Company has the right to charge a reasonable fee for the processing of any data access request. All request for access to the Personal Data or correction of the Personal Data or information regarding policies and practices and kinds of Personal Data held should be in writing and addressed as follows:

   Ho Fung Shares Investment Ltd.
   11/F, Hing Lung Commercial Building,
   68 Bonham Strand East,
   Sheung Wan, Hong Kong
   Tel: 2541 5626
   

8. Whether this Statement is available in any language, the English version is the governing version and shall prevail whenever there is a discrepancy or conflict between any available versions.